Review · ART DECO TOURS
Chicago Art Deco Madness Walking Tour
Chicago’s Loop can look like a canyon of office towers until someone shows you what to notice. This tour brings the details forward: geometric stonework, metal doors, ornamental lobbies, old department-store decoration, and the bold style that defined the 1920s.
I like the small group of no more than 10 people, which gives you a fair chance to hear the guide and ask questions. I also like the mix of major landmarks and easy-to-miss details, from the Chicago Board of Trade to the Tiffany glass atrium inside Macy’s.
The main catch is that some interiors are available only when the buildings are open. The tour also requires good weather, and its non-refundable booking policy means you should check the forecast before paying.
Key points before you book

- About seven Art Deco buildings: The walk focuses on Chicago’s Financial District and part of the North Michigan Avenue corridor.
- Ronnie Frey leads the tour: He brings experience as an interior designer and architecture guide, with plenty of stories about design, Chicago history, and the Roaring Twenties.
- Several interiors may be included: The Board of Trade lobby, 135 South LaSalle’s arcade, One North LaSalle’s lobby, Macy’s, and the Carbide and Carbon Building are included when open.
- Public art adds variety: You’ll see Miro’s Chicago, Picasso, and a distant view of a large red sculpture.
- The walk is manageable: It lasts about 1 hour and 45 minutes and is described as an easy walk, though you should have moderate physical fitness.
- The price is $45: That is reasonable for a focused small-group architecture tour, especially if you value access to interiors and detailed interpretation.
Why Chicago is so good for Art Deco

Art Deco is easy to recognize once you know its visual language. Look for symmetry, sharp angles, repeated patterns, stylized plants and animals, metallic trim, sunbursts, chevrons, and decoration shaped by the machine age.
Chicago gives you these details on a grand scale. The Loop’s office towers and civic buildings were designed during a period when architecture was expected to signal confidence, speed, commerce, and modern life. This was the age of skyscrapers, department stores, jazz, and lavish interiors.
The tour is useful because it teaches you how to look up and look closer. You may have passed a doorway many times without noticing its carved frame or seen a lobby as merely a place to cross on the way to an elevator. With Ronnie Frey pointing out the design choices, the buildings become easier to read.
Frey’s background in interior design is especially helpful here. Art Deco is not only an exterior style. It often continues into elevator doors, ceiling patterns, wall panels, light fixtures, elevator surrounds, and decorative screens. That inside-out approach gives the walk more depth than a simple list of famous buildings.
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Starting at the Chicago Board of Trade

The tour begins at Wintrust Mortgage, 231 South LaSalle Street, at 11:00 a.m. From there, the first major stop is the Chicago Board of Trade Building.
This is a strong opening. The building gives you a clear example of Art Deco scale and confidence, with exterior details that reward a slow look. You’ll hear about the decorative features on the façade, then examine the lobby if it is open.
The stop lasts about 20 minutes, making it the longest single building visit on the route. That matters. You are not simply pausing for a photograph. You have time to study the design and connect the building’s appearance with the commercial energy of 1920s Chicago.
The interior access is not guaranteed, so keep your expectations flexible. If the lobby is closed, the exterior still gives the guide plenty to explain. If it is open, the interior adds the kind of detail that can be hard to understand from a sidewalk.
You’ll also catch a distant view of a large red sculpture somewhere along the route. The brief stop is more of a visual aside than a full art lesson, but it gives the walk a change of pace after the first building.
LaSalle Street’s sequence of Art Deco details

The next section focuses on three addresses close together: 135 South LaSalle Street, One North LaSalle Street, and 33 North LaSalle Street.
At 135 South LaSalle, you’ll look at the exterior and, when available, the interior arcade. An arcade can reveal how much attention architects gave to transition spaces. These areas were meant to guide people from the street into the building, so decorative work often appears around entrances, corridors, and thresholds.
The stop lasts about 15 minutes. That is enough time for a focused explanation without making the walk feel like a long interior inspection.
One North LaSalle is another 15-minute stop, with attention to the exterior and lobby when open. Seeing several buildings in a row helps you compare different versions of the same period style. One may feel more geometric, another more ornate, and another more restrained.
At 33 North LaSalle, the tour remains outside for about 10 minutes. This is a useful reminder that architecture tours depend on the street as much as on admission-controlled interiors. You can still study the façade, proportions, decoration, and relationship to neighboring buildings without entering.
This sequence is one of the tour’s practical strengths. The buildings are close enough to create a coherent walk, rather than scattering you across a large part of Chicago. You spend your time looking, not racing between distant stops.
A Gothic surprise at First United Methodist Church

Art Deco is the main subject, but the First United Methodist Church of Chicago adds contrast. Here you’ll see Gothic architectural details on the exterior and view photographs of the interior.
The church is described as the tallest church in America and is known as the chapel in the sky. The tour gives you about five minutes here, so this is not a full church visit. Instead, it works as a sharp comparison with the commercial buildings around it.
That contrast helps you understand how varied downtown Chicago architecture can be. Art Deco’s clean geometry and modern ornament look very different beside Gothic verticality and traditional church design.
Because interior access here is provided through photographs, you should not expect to enter the church as part of this stop. Still, the brief pause adds architectural range and keeps the tour from becoming a parade of similar office façades.
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Public sculpture: Miro and Picasso

The tour then turns to public art with Miro’s Chicago and The Picasso. Each stop lasts about two minutes.
These are quick looks, not extended sculpture lectures. That pacing makes sense. The main purpose is to connect the city’s architectural character with its public art, then keep the group moving toward the next major building.
If you enjoy modern art, you’ll appreciate the chance to see both works in the same walking experience. If sculpture is not your main interest, the stops are short enough that they do not take over the tour.
The route’s variety is a plus. You move from office architecture to a church, then to large public artworks and a department store. The tour remains centered on design, but it avoids presenting Art Deco as an isolated style found only on old towers.
Macy’s on State Street and the old Marshall Field’s details
Macy’s on State Street is one of the most appealing stops for people who enjoy interiors. The tour looks at Art Deco motifs inside the former Marshall Field department store, along with the famous Tiffany glass atrium.
You’ll also see the well-known bronze clocks from the early 1900s, associated with the old Field’s tradition of meeting under the clock. The clocks weigh seven tons, which gives the detail some real physical drama. This is not just a story about decoration. It is a place where design, retail, and Chicago memory come together.
The stop lasts about 10 minutes. That is enough for a guided look, though not enough to explore the entire store at leisure. You can treat the tour as an introduction and return later if you want more time with the interior.
This is also one of the places where the tour’s focus broadens in a useful way. Not every feature here is Art Deco, and the early 1900s clocks belong to a different period. Seeing them together shows how a major department store accumulated layers of design over time.
The Carbide and Carbon Building finishes the walk
The final major stop is the Carbide and Carbon Building, a famous green terra cotta building at 230 North Michigan Avenue. The tour examines its exterior and interior lobby.
The building makes a fitting finale because it is visually dramatic and easy to remember. The green terra cotta façade gives it a distinct presence, while the lobby offers another chance to see how an Art Deco building carries its style indoors.
You’ll spend about 10 minutes here before finishing at 68 East Wacker Place, near the Chicago Motor Club Building and Hampton Inn Loop. Since the endpoint is in the central area, you can continue sightseeing, find lunch, or return to nearby attractions without arranging a special ride.
As with the earlier buildings, interior access depends on whether the lobby is open. That uncertainty is worth keeping in mind, but it does not erase the value of the route. The exteriors alone provide plenty to examine, and the guide can use photographs or explanations to fill in what you cannot enter.
What Ronnie Frey adds to the experience

The guide is a major part of this tour. Ronnie Frey is described as an interior designer and historic architecture expert, and his approach is clearly more detailed than a basic sightseeing walk.
You can expect attention to small design features that are easy to miss. Frey also brings in stories from Chicago’s past, including the atmosphere of the Roaring Twenties and, at times, mob history from the Art Deco period.
His style appears to suit people who enjoy an animated guide. He is described as funny, personable, organized, and enthusiastic. That combination matters on a walking tour. Technical architecture terms can become dry if the guide simply recites dates and names. Here, the goal is to make the details visible and memorable.
The consistently strong response to Frey’s tours is reflected in a listed 4.9 rating from 31 reviews, with 100 percent recommending the experience. That does not guarantee that every person will enjoy the same pace or subject, but it does point to a clear strength: the guide’s energy and ability to explain what you are seeing.
Is $45 a fair price?
At $45 per person, this is not the cheapest way to spend 1 hour and 45 minutes in downtown Chicago. You can walk through the Loop on your own for free.
The value comes from the interpretation, the small group, and the chance to understand interiors you might otherwise pass without noticing. A self-guided walk can show you the same façades, but it will not necessarily explain why a lobby uses a certain pattern, how a decorative feature fits the period, or where to look for details.
The group limit of 10 is important. A large architecture tour can leave you standing at the edge of a crowd, trying to hear over traffic and other visitors. This format gives you a better chance to follow the explanation and ask a question.
I think the price works best for a first-time Chicago visitor who wants a focused introduction to architecture, or for a local who has seen these buildings but never studied them closely. If you already have extensive Art Deco knowledge and prefer to explore alone, the cost may feel less appealing.
Practical details for a smoother walk
The tour uses a mobile ticket, and confirmation is provided when you book. The meeting point is on the fourth floor of Wintrust Mortgage at 231 South LaSalle Street, so give yourself time to locate the starting point before 11:00 a.m.
The route is near public transportation, which makes it easy to reach without a car. The walk is described as easy, but you should still be comfortable being on your feet for nearly two hours. The stated fitness requirement is moderate.
Service animals are allowed. The maximum group size is 10 people.
Bring weather-appropriate clothing, since this is an outdoor walking experience and it requires good weather. If poor weather cancels the tour, you are offered another date or a full refund. If the minimum number of participants is not reached, you are offered another date or experience, or a full refund.
Your own cancellation is different. The experience is non-refundable and cannot be changed for any reason, so book only when your plans are firm.
Who should book this tour?
I would choose this tour if you like buildings, design, city history, or public art and want someone to teach you what to notice. It is also a good fit if you prefer a short, focused walk instead of a full-day sightseeing program.
The tour suits both first-time visitors and Chicago residents. A local may know the Board of Trade or Macy’s by sight but still miss the decorative details. A first-time visitor gets a useful introduction to the Loop’s architecture without spending hours covering the whole city.
It is less suited to anyone looking for a broad Chicago overview. The tour stays focused on Art Deco and related architecture, with only brief attention to sculpture and Gothic design. It also may disappoint if your main goal is guaranteed interior access, since several lobbies and arcades are available only when open.
Should you book the Chicago Art Deco Madness Walking Tour?
Book it if you want to see downtown Chicago with a sharper eye. The route gathers several strong examples into a manageable walk, and Ronnie Frey’s design background gives the buildings context that photographs alone cannot provide.
The best reasons to go are the small group, the mix of exteriors and possible interiors, the Board of Trade, Macy’s Tiffany atrium, and the memorable Carbide and Carbon Building. At $45, the tour earns its price through explanation rather than admission tickets.
Skip it if you dislike walking, need a guaranteed indoor tour, or want a general introduction to every side of Chicago. For anyone curious about Art Deco, though, this is a compact and well-focused way to spend a late morning in the Loop.
FAQ
How long is the Chicago Art Deco Madness Walking Tour?
The tour lasts approximately 1 hour and 45 minutes.
What time does the tour start?
The tour starts at 11:00 a.m.
Where does the tour begin?
It begins at Wintrust Mortgage, 231 South LaSalle Street, on the fourth floor, in Chicago, Illinois.
Where does the tour end?
It ends at 68 East Wacker Place, near the Chicago Motor Club Building and Hampton Inn Loop.
How many people can join the tour?
The tour has a maximum of 10 travelers.
Is the tour suitable for people with service animals?
Yes. Service animals are allowed.
What happens if bad weather cancels the tour?
You will be offered a different date or a full refund.
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